Designers Support
CRS
Story
APP Canada’s commitment to the design community begins here.
A strong relationship with you as a creative professional starts with understanding
your world. Manufacturing papers designed to outperform competitive grades, as well
creating innovative easy-to-use tools that support your challenges is our mandate.
In support of the designer, APP looked at the process by which designers think.
How do you work and produce your files, what are the variables, and what affects
your choices? Colour is one of the most challenging. Our concept is simple; give
designers an accurate reference for colour by properly implementing colour management
strategies when specking a print job. The way the system works is this: when you
understand the variables you can predict the outcome.
The CRS is an industry first when it comes to solving the ongoing challenge of matching
colour on press. What is unique about this system is the relationship it has with
the industry’s first press specification, GRACoL. Instead of printing on one unique
press with its unique colour space we decided to print to the GRACoL specification.
This offers the designer the confidence that the colours printed in this book will
match any GRACoL press.
The GRACoL system is being adopted as the de-facto standard in offset printing.